LibGuides: Marketing: Market Data

Market Data

Ad*Access
Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
American Fact Finder
The U.S. Census' one-stop place for finding and modifying data tables. Start with an advanced or guided search for industry and add other filters as needed.
Data.gov
This U.S. government portal provides data, tools, and resources to conduct research.

Mintel Market Reports
What you’ll find here: Market and consumer research on European, British, and U.S. markets. It includes information on products, brands, and industry trends. Requires acceptance of terms of use and registration using your ubalt.edu email address.
How to search this database: Read the Mintel User Guide.

Nielsen MyBestSegments Zip Code Look Up
Use the zip code search box to find lifestyle categories about consumers (using PRIZM)

PolicyMap
What you’ll find here: a U.S. national data and mapping tool allowing users to create custom demographic maps, tables, and reports. Available data includes demographics, home sale statistics, health data, mortgage trends, school performance scores, labor data such as unemployment, and crime statistics, such as city crime rates. Use PolicyMap to create compelling maps of up to five layers, export trend charts with key benchmarks, download data for use in other tools, generate on-the-fly reports, and upload your own data to view it with ours.
How to search this database: Visit the PolicyMap Tutorial Page.
Check out this Video and Guide QuickStart Video and Guide

Survey of Consumers
ISR serves as a telescope on society, bringing the attitudes and behavior of people into clearer focus. Our annual budget of more than $80 million supports the research of more than 200 scientists from 20 disciplines, including psychology, business, economics, public health, demography, statistics, and engineering.

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