LibGuides: Marketing: Research and Publications

Marketing Databases

Use these database tools and publications to find information on a marketing topic.

ABI/INFORM Global
What you’ll find here: Journal, magazine, and newspaper articles that focus on business, management, government and public policy. This is a great resource if you’re looking for news and trends, company financial information, or management practice and theory.
How to search this database: Look at the ProQuest help page.
Business Source Complete
What you’ll find here: Expanded version of Business Source Premier. Magazine, newspaper, trade publication, and journal articles focused on business as well as industry reports and other business-related resources. When you need in-depth information on business and industry, this is a great place to turn.
How to search this database: Look at the EBSCOhost help page.
Mintel Market Reports
What you’ll find here: Market and consumer research on European, British, and U.S. markets. It includes information on products, brands, and industry trends. Requires acceptance of terms of use and registration using your ubalt.edu email address.
How to search this database: Read the Mintel User Guide.
Communication Source
This database was discontinued as of July 1, 2025. These are database recommendations for possible alternative resources:
• Communication Arts (via Flipster).
• Communications and Mass Media.
Academic Search Ultimate
What you’ll find here: Expanded version of Academic Search Complete. Newspaper, magazine, trade publication and scholarly journal articles covering a wide variety of topics. This is a broad, general database and a great starting place for information about almost any topic, ranging from astronomy, anthropology, biomedicine, engineering, health, law and literacy to mathematics, pharmacology, women’s studies, zoology and more.
How to search this database: Look at the EBSCOhost help page.

Marketing Journals

These publications contain research articles on marketing topics.

Journal of the Academy of Marketing Science
The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.
Journal of International Marketing
Journal of International Marketing (JIM) presents scholarly and managerially relevant articles on international marketing. JIM is geared toward both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions. JIM serves to bridge the gap between theory and practice in international marketing.
Journal of Marketing
Established in 1936, Journal of Marketing (JM) has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
Journal of Marketing Research
Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Journal of Public Policy & Marketing
Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a source for understanding today’s most important issues that rest at the nexus of marketing and public policy.
Marketing Insights
As our content team grows—see the new staff writers on the masthead to your right and new expert contributors throughout this issue and at AMA.org—we are tackling key issues that define marketing careers of every stripe.