Methods for increasing visibility vary by discipline.
- Include publications in an open repository such as:
- Publish in an Open Access journal or self-archive it (if publisher allows).
- Publish/share data associated with your research - for more information see
- Publish in an online journal with search features allowing users to find articles that cite it. For example, see "cited by" features in Highwire Press journal articles.
- Share publications using social networking tools such as Mendeley, ResearchGate, CiteULike, getCITED, twitter, Slideshare, blogs, etc.
- Create an online presence utilizing tools such as ORCID ID, Researcher ID, Google Scholar Citations profile, or LinkedIn and link to your profile on university webpages, vitae, and/or within email signatures.
- List/link publications on personal websites or university webpages that are crawled by Google Scholar - specifically not behind a login screen such as Sakai.
- List as recommended reading on a course website (but not buried behind a login).
- Bone up on how to influence Google page rankings - Facebook shares, backlinks, and tweets are the top ways to increase page visibility in search engine result pages.
- Keywords and abstracts play a vital role in researchers retrieving an article - especially for indexes or search engines that do not have the full-text of the article available. Be sure to identify numerous synonyms and use terms that you used in conducting your own literature review.
- Publish thought-provoking, critical pieces or literature reviews - these traditionally have higher citation rates as do those dealing with hot topics.
For additional information specific to a given discipline, we recommend consulting senior faculty in your department.
Source: Promotion & Tenure Resource Guide. Iowa State University. Authors: Jeff Alger, Jeff Kushkowski, and Lorrie Pellack. [Accessed June, 2014].