Marketing

What you’ll find here: Expanded version of Business Source Premier. Magazine, newspaper, trade publication, and journal articles focused on business as well as industry reports and other business-related resources. When you need in-depth information on business and industry, this is a great place to turn.
How to search this database: Look at the EBSCOhost help page.

What you’ll find here: Journal, magazine, and trade publication articles focusing on communications and mass media. The database also contain conference material, encyclopedias, and books.
How to search this database: Look at the EBSCOhost help page.

What you’ll find here: Market and consumer research on European, British, and U.S. markets. It includes information on products, brands, and industry trends. Requires acceptance of terms of use and registration using your ubalt.edu email address.
How to search this database: Read the Mintel User Guide.

What you’ll find here: Market research reports for a wide variety of United States industries. These reports offer a look at the industry's performance and outlook, competitive landscape, and key statistics among other information.
How to search this database: Refer to the IBISWorld Help Center..