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Start researching an industry
1. Each industry is assigned a SIC or NAICS code. Many databases and search engines allow you to search by this code. To start researching an industry, it is important to know its code:
- NAICS (the North American Industry Classification System) Industry code used by the U.S. federal statistical data; and it's how most business research tools are organized.
- SIC (Standard Industrial Classification) The old industry code that was formally used by the U.S. Government and is still used by some business research tools.
2. Once you know the code, find information on your industry in a database:
- IBIS World is great place to start (search by keyword or NAICS code)
Industry Reference Books
Standard & Poor’s Industry Surveys
Call Number: HC106.6 .S74 READY REFERENCE
RMA Annual Statement Studies
Call Number: HF5681.B2R58 2009/2010 REFERENCE
General Business Reference Books
These reference books are a starting point for research and have helpful, general business information. You'll find them on the 1st floor of the library.
Business Information: How to find it, how to use it. (2nd edition)
Call Number: HF 5356.2L36 1992 READY REFERENCE
This excellent title contains explanations on using reference tools and includes sample pages.
International business information: How to find it, how to use it. (2nd edition)
Call Number: XHF 54.5. P33 1998 READY REFERENCE
Encyclopedia of business information sources (18th edition)
Call Number: XHF 5353 .E5 2003 READY REFERENCE
Often the best place to start, entries by industry or topic provide contacts or sources under headings which include directories, prices, ratios, newsletters, databases, etc.
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