Use the following tools to research the industry (or industries) of your social enterprise. What are features of your industry? What factors influence this industry's performance?
What's your target market? How big is it? Is it growing? What age groups/characteristics make up your market? Use the following tools to research demographics and other statistics about your potential consumers.
Use the following tools to research similar organizations, potential competition for your enterprise, or potential collaborations.
These links are specific to research related to the nonprofit organization, Salvation Army and their grocery store, DMG Foods, for the spring 2019 Social Enterprise course.
Useful keywords for searching databases: Low-income, grocery, "food desert," "food access," product selection